F#ck Content Marketing Focus on Content Experience With Randy Frisch

F#ck Content Marketing Focus on Content Experience With Randy Frisch Marketers are in the business of creating content. They’re modern-day publishers. However, up to 70% of content that they create goes unused. Today, my guest is Randy Frisch, author of the new book, F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue, Relationships. Also, he’s the co-founder, president, and CMO of Uberflip. He identifies how to break bad content marketing habits and adapt personalization to marketing. Content is at the core of marketing strategies; Uberflip empowers marketers to take control of created content assets and mesh them into their marketing efforts Randy’s book is not meant to throw shade at content marketers, but capture his passion and take on the â€Å"broken† status of the content marketing industry What is unused content? Content that’s created and posted, but never leveraged on a day-to-day basis in marketing Definition of content marketing to create content to attract a clearly defined audience and drive profitable customer action is too narrowly focused Content marketers need to start putting the right content in front of the right people for that encounter to be a great experience Real-life examples of what content marketers are doing right and wrong; tell a story that connects with customers Content marketers feel pressured to produce content, but they’re not the only ones responsible for customer experience Tactics and tools for the personalization of content and marketing at scale Content Experience Framework: Centralize, organize, personalize, distribute, and generate resultsEvolution of Content: People who want to go beyond content creation and think more strategically by teaming up with colleagues Links: Randy Frisch F#ck Content Marketing by Randy Frisch on Amazon F#ck Content Marketing- Focus on the Content Experience (Blog Post) Uberflip AMP123: Why Every Content Marketer Should Think Like a Publisher Content Marketing World Robert Rose Joe Pulizzi Content Marketing Institute Spotify Netflix Snowflake Sigstr Terminus Eloqua Write a review on iTunes and send a screenshot of it to receive a cool swag bag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Randy Frisch: â€Å"We would figure out how to create all this content and we’d end up with a different problem, which was, what would we do with all that content?† â€Å"Whether we don’t get to it or we’re expecting too muchwe end up in this position where we are letting content sit unused.† â€Å"It’s about moving on to that next step: ‘How do we put the right content in front of the right people so that the encounter they have with our content is a great experience’?† â€Å"When we deliver a personalized experience, we lead to these better outcomes. I’m willing to guarantee you’ll see higher engagement.†

In the Long Tail

In the Long Tail In the Long Tail In the Long Tail By Maeve Maddox You experts in SEO out there will laugh, but I had never heard the expression in the long tail until I came across this sentence on a site devoted to that subject: Fresh and relevant content is becoming more and more important to SEO and establishing rankings, both for money terms and in the long tail. My immediate reaction was to ask myself if the writer had been reaching for the expression in the long run. But that sentence is followed by this: It may be easy to tell people [to generate fresh content on a daily basis], but in the long run, writing an article or blog post everyday [sic] can be tiring Clearly the writer is familiar with the expression in the long run, so what am I missing? According to PCMag.com, long tail is [t]he potential for online retailers to make more money than their bricks and mortar counterparts Theres even a book by Chris Anderson, editor-in-chief of Wired Magazine, called The Long Tail: Why the Future of Business is Selling Less of More (2006). Those of you who understand such things can go to the Wikipedia article for a more detailed explanation. Wikipedia Long Tail Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:25 Subordinating Conjunctions25 Russian Words Used in English (and 25 More That Should Be)Charles's Pen and Jesus' Name

Good Grief Essay Example | Topics and Well Written Essays - 1000 words

Good Grief - Essay Example Grief is a process that individuals go through when they lose or realise they are about to lose something or someone they hold dear in life. This could be a spouse, relative, friend, their own life, property, income among others. These situations subject one into a state of disbelief where the individuals are unable to concentrate in their lives as they used to before as they preoccupy their thoughts with the loss they have suffered. The model’s stages sequence as follows denial stage, anger stage, bargaining, depression stage and the final one of acceptance (O’Rourke 2010). The model can also be used to interpret and come up with explanations for the tendencies associated with people going through rather mild situations than death for example break-up of a relationship, bankruptcy, relocation and many others. This is because these situations are similar in nature in that they all revolve around the loss of something or someone which one has a big attachment with. The s tages as described in KÃ ¼bler-ross’s book of 1969, On Death and Dying, are quite important to many who are grieving. They explain the various processes that one goes through and the reasons for that happening at a certain stage in life and not in another. The big question that seeks to be answered is whether there is really a better way to be bereaved and this is quite well illustrated in this lady’s work. To bereaved is quite a natural process that befalls many and that it is important for one to go through some experiences for them to harden and face life as it is and is supposed to be here on earth. Death in particular of a close person is quite heartening and it makes one to go through a process of grief that at times may not come to an end no matter how they try. The person leaving their loved ones is also at a bad state knowing that they shall leave them behind and takes all the time they have remaining in trying to interact with them so as to

Business Management Assignment Example | Topics and Well Written Essays - 1750 words

Business Management - Assignment Example Strategic partnerships with other business organizations have been a key factor which has helped the company in its global expansion and dominance. In general four blocks of competitive advantage has been identified that provides an organization to outcompete its rivals. These are efficiency, customer responsiveness, quality and innovation. These factors help a firm to achieve either lower cost or higher product differentiation which in turn provides competitive advantage. In case of Federal Express for the company to maintain its profitability above average it is integral that it continues to develop its logistics more robustly (Gendron, 2012). The development of logistics services began from the period of 80’s and all the major competitors began to provide logistics services to assist the business customers in activities like assembly operation, warehousing and distribution. This can help the organization to develop its customer responsiveness and contribute in the long term-profitability. Better logistics management can help the customers to meet their customized requirements into a standardized physical network. Two direct advantages can be derived from this firstly, the reduction of cost and secondly higher cost capacity utilization. The customers can achieve higher level of satisfaction from the better security arising from this. Therefore, it seems plausible that higher investment in the BLS Division of the company which takes care of the logistics division is likely to bring more customers for the company which in turn will help in achieving higher revenues. This strategy is better than the price cutting strategy as such behavior often induces similar responses from the competitors which may fail to provide benefits in the long-run. Also UPS one of the biggest rivals of Federal Express had focused heavily on improving its logistics services in order to retain its competitive advantage throughout 2000’s. This is perhaps one of the

Man vs. Fishing Boat Essay Example for Free

Man vs. Fishing Boat Essay It was a cloudy summer day, the first week in June following my high school graduation. I was meeting my boyfriend and his family out on Shasta Lake who were enjoying the week on a houseboat. This would be the first time meeting all his aunts, uncles, grandparents, and cousins. I did not expect for the meeting to end up like this. Brandon, my boyfriend, and his younger cousin, Jake, picked me up at Packers Bay in the ski boat. It was a chilly morning and I was in shorts and tank top and had only my towel to keep me warm. The boys forgot where the houseboat was parked in the lake. We spent the next hour and half searching the entire area of Shasta Lake for their houseboat. â€Å"Brandon, just call your mom and ask where they’re at,† I mentioned as an idea. â€Å"Embarrassing as it is, I guess I will,† Brandon sighed. He called his mom, and the first thing she said, â€Å"Your lost aren’t you?† Mothers know everything. We finally found our way to the houseboat. We climbed out of the boat, and one after another, each family member said their hellos and each gave me a very welcoming hug. I felt like family already. We sat in the houseboat for about 30 minutes socializing and eating breakfast, when Brandon’s dad, Gary, decided to tell us we were moving the houseboat to a different spot for the day. Moving the houseboat is a lot more challenging than just one boat because the Connolly’s also had two jet skies, the ski boat and an old tin fishing boat (which wasn’t even registered). â€Å"Brandon, you and Ally take the ski boat. Jake, you hop in the fishing boat and the girls got the jet skies. Get out in front and lead the way to another cove,† Gary said with much authority. So Brandon and I jumped in the ski boat and drove out way past the houseboat waiting for everyone to get situated. Jake, 15 at the time took control of the tin fishing boat. We all figured that he had driven a boat like that before, but we may have been wrong. Enjoying the cloudy day, Brandon and I sat in the ski boat waiting for Jake to make his move. And we heard the motor start and Jake was moving. Phew. There were some waves coming from Brandon’s messing around in the boat that Jake was hitting, but we didn’t think anything of it. After talking for a little bit, we turn around to check on Jake’s progress and we see him flying through the air and the tin boat going very fast around and around and Jake was no where to be found. His head popped up out of the water and than his hand came up with his phone in hand and he screamed, â€Å"Help!† Brandon threw him and a life buoy and told him, â€Å"GET AWAY FROM THE BOAT!† The boat was still spinning out of control and one hit from the tin boat would kill Jake instantly. Since it was a cold morning, Jake was in two pairs of sweatpants and a sweatshirt and he had his Nike tennis shoes on. Swimming was a lot more difficult. He reached the life buoy and made it safely to our ski boat. But this wasn’t the tragic event. It took a while for the family on the houseboat to realize what was going on, than next thing we know we see Uncle Dan fly out on one of the jet skies. He seemed like superman or maybe even batman. He looked like he was going to be the hero of this crazy event. We never even thought he would be the victim. From the ski boat, Brandon, Jake, and I all thought that with the tin fishing boat spinning out of control, Uncle Dan was just going to take the front of the jet ski and stop the tin boat. Nope. Wrong. Next thing we know he is in the water. â€Å"What is he doing?† I asked Brandon in a very worrisome voice. â€Å"I’m not quite sure.† He replied. Dan swims towards the spinning boat and reaches to grab the front of it when it comes around and he misses. So he goes in one more time. Strike two. Misses again. Third times a charm? Not in this story. He swims in for the third time and as the boat makes its 360 rotation it seemed, as every noise around us was silent except for the sound of rocks in a motor. But it wasn’t rocks. It was Uncle Dan. I looked at Brandon and Jake in horror. What was going on? It seemed like he was in the water forever before he popped up. Finally he did. In a very settle and quite voice, he raises his hand covered in red thick blood and a face that looked like it was dipped in ketchup, says, â€Å"Help. Help. I’m hurt.† I scream at Brandon and Jake, both swimmers, â€Å"Help him! Get in the water. Help him!† Brandon and Jake start stripping off their clothes one at a time and Jake was in the water within seconds. Swimming like it was the last meet of his life, he swims over to Uncle Dan and, with his adrenaline, lifts the middle-aged man onto the jet ski. Blood was everywhere and the tin boat was still spinning. Jake speeds the jet ski along with Uncle Dan and his wounded body towards the shore where the houseboat was still vacated and the next thing I see is Jake’s mother, who is also Dan’s sister, strip completely naked and used her clothes to wrap up his arm and face. I’ve never been so shocked and scared in my life. Seeing a hand sliced up from the elbow down to the tips of the fingers and a face covered in blood coming from the eye and side of the face, which hid his pain. He was being so tough and he just kept saying in a mellow tone, â€Å"I just don’t want to loose my hand.† He repeated this many times. Next thing I know, Gary was the driver of the ski boat with Uncle Dan laid out in the boat with naked Aunt Janine at his side, they were off to the shore where the ambulance helicopter was meeting to take him to the emergency room. We all else went back on the houseboat and comforted Jake and everyone effected by this horrific accident. The cloudy day served it’s purpose. After the cops asked all their questions to all of us involved, and finally crashed into the tin fishing boat with their sheriff boat, we could all just relax on the houseboat and wait for the call from the hospital to hear the news of Uncle Dan.

The Road of Trials in Literature Essay -- Literary Analysis

In Joseph Campbell’s book, A Hero with a Thousand Faces, the author details a journey he claims that every human must travel.. There are numerous stages in the journey, but one of the biggest stages is the Road of Trials. When the hero reaches the Road, he or she must leave his or her home and complete a series of hurdles and adventures alone. During the journey the hero finds confidence and self assurance. The Road of Trials is essential for the hero’s growth as a person. There are many examples of the Road of Trials in literature, including the epic poem, Gilgamesh, and the alliterative poem, Sir Gawain and the Green Knight. Both characters in these stories leave their homeland and go on a journey to find themselves and understand where they stand in the world. Before his journey, Gilgamesh, who is half god and half human, does whatever he wants. He sees himself as a god and he acts like one until he meets a man by the name of Enkidu. Enkidu is half man and half animal. As their friendship grows, the two become very close and Gilgamesh begins to act more in line with the human side of himself, as does Enkidu. Gilgamesh’s life comes to an abrupt halt when Enkidu dies. Gilgamesh, who has never felt a loss so dearly before, is determined to bring Enkidu back to life, so he leaves his hometown on a to journey to find the god Utnapishtim. This is where his Road of Trials begins. While wandering in the desert looking for Utnapishtim, Gilgamesh figures out that, â€Å"His life became a quest/To find the secret of eternal life/ Which he might carry back to give to his friend† (Mason, 55). For the first time in his life Gilgamesh thinks of someone else before himself. He had always been drawn to the side of himself that is half god but... ...e back, so how do loved ones keep the deceased in their memory? It is natural to struggle, but with every struggle comes a reward, just as with death comes resurrection. If there were not struggles in life, no one would be resurrected and allowed to grow and to learn. The Road of Trials experiences teach valuable lessons. The Road is not easy, but rather a long and difficult fight. Eventually the hero will return victorious, just as with loss comes restoration. There is no easy formula, but the journey is necessary if humans are to truly live, grow, and change. Works Cited Borroff, Marie. Sir Gawain and the Green Knight. A New Verse Translation. New York: Norton, 1967. Print. Campbell, Joseph. The Hero with a Thousand Faces. Princeton, NJ: Princeton UP, 1972. Print. Mason, Herbert. Gilgamesh: a Verse Narrative. Boston: Houghton Mifflin, 1971. Print.

Modern Life Has Improved Since the 1950’s Essay

Modern life has improved since the 1950’s. This period is quite memorable for a lot of things, the more famous of which being the flared trousers Elvis Presley, the icon of rock and roll and pop music, brought into style. There were many positives and negatives of living in the 1950’s, but it is clear that modern life has been a great step forward from those times. Firstly, the general aspects of life such as money, crime, racism and drugs, were viewed very differently in the past. Secondly life today may not be as simple as the 1950’s, but huge leaps have been made in technology, medicine and education. Finally, the word ‘community’ has developed a very different definition to the past, as we have overcome the racial, religious and gender inequalities that separated us as people; modern life has improved in leaps and bounds since the 1950’s. In the 1950’s certain aspects of life including money, crime, racism and drugs, were viewed very differently compared to the modern day. Petrol prices could be found on the McDonald’s loose change menu, and a kid could go down to the corner store, empty his pockets and buy the groceries before walking the way home safely. Drugs and smoking were regarded the same way we would a morning jog today: harmless and good for the system. Racism was just a part of life: the blacks sat at the back of the bus, the whites at the front, and that was that. Nowadays, if petrol was that cheap, the earth would be run dry and pollution levels would greatly increase due to mining and car exhaust. Crime rates may be much higher than the innocent 1950’s but along with with the higher stats the modern police force is further advanced and more successful than the past. Racism is still a part of our lives, but there is a general understanding that no matter the colour of our skin, we are equals, and opportunities for ‘blacks’ have been improved far beyond better seating positions on buses. Thank goodness times have changed – while we may not be living as simply as before, the modern day is aware of saving the planet, good health and human rights; other areas of living have also been greatly improved during the last half century, especially education, medicine and technology. The frontiers of science and technology have taken education and medicine far beyond what the 1950’s could have dreamed of. Without internet and mobile phones, the 1950’s must have been a quiet life: but consider the fact that technology today is enabling our world to communicate faster and better than ever before. Most schools have access to computers, such as Friends, with each individual person owning a laptop that is vital for their education. Education can now be more efficient and fun with the new technology spreading world-wide. A leap in technology is supporting a huge economy and has opened up many job opportunities as well as developing frontiers such as science and medicine. Polio scares rocked the 1950’s with over 257,455 related deaths, but thanks to medicine advances nowadays polio is just a term many people confuse with a pool game (Marco Polo! ). In the 1950’s the life expectancy was much, much lower than it is today – is that a wonder with the many cigarette adverts that declared the health benefits of smoking? Medicine has been advanced to the point of bringing people back to life after death, and is often one step ahead of what nature throws at us. This is evidence that modern life has improved greatly since the 1950’s; but our culture has also developed to be stronger, more equal and empathic than the 50’s. The definition of community has greatly evolved since the 1950’s: community in the 1950’s went by the motto love thy neighbour, except the neighbours who don’t believe in your religion or those of different race; the term community in the 21st century is referring to equals who share their culture with one another. Children stayed children for longer in the 1950’s, neighbours new everything about each other, a hello was said to every passer by on the street and it is said there was never a greater time of peace than in those years. However, amongst the idealistic community life, it was black and white: literally. Blacks were discriminated far beyond what is accepted in Australian communities today, with over 50% of families living below the poverty line as a result of racism. Without the many new laws and rights other races are now entitled to (that have developed since the 50’s), many people would still suffer unjustly, and blacks would still sit at the back of the bus. Religion could lower your worth just as quickly as the colour of your skin: schools only taught by the Bible, and ‘good’ people believed in the Christian faith. Discrimination against women was also still in practice. An obedient wife was not to be unished, but the occasional wife-beating was completely in-line with the law. The phrase ‘kitchen bitch’ may have originated in the 1950’s, where the women were expected to work around the house, doing the everyday chores such as cooking for their husbands. Many women did not begin to demand recognition for their rights to work until much later, and in modern times, women are regarded as equals in Australia. The 1950’s were the calm ‘after’ the storm, the storm being World War II. Peace may be a word which is almost lost to the entire world, with conflict present at all times in many countries, such as Iran and Afghanistan. This may be the only aspect of life that has worsened since the good ol’ 50’s, but even so, the countless improvements to our beliefs, everyday life and sense of community balances this issue. In conclusion, though the 1950’s are remembered as a peaceful, simple and straight-forward period of time to live in, behind the scenes racism, lack of knowledge and inequality ruled. Modern times have greatly improved on these factors and many others since the 1950’s, with gender equality, medicinal knowledge, and new technology being just a few of the more major developments. Nevertheless, the past was vital in shaping our daily lives and culture today, and it’s impossible to brand the 1950’s as a wasted part of our history; our modern world evolved out of the 20th century. It is clear to see that life today has greatly changed since the 1950’s, for the better.